Pepero Day Korean Valentine’s Day: A Guide


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Hey everyone,

November 11th is upon us and, as I’m sure you’re all aware, it’s the day before my mom’s birthday. HI MOM! It’s also a very special day in Korea; it’s Pepero Day. Pepero Day is like Korean Valentine’s Day, not to be confused with Valentine’s Day in Korea which is also a holiday (2/14).

I know a lot of you are probably confused about how to celebrate this momentous day, so I put together this handy guide to celebrating Pepero Day…like a boss.


What is Pepero?

[quote]Pepero (빼빼로) is a cookie stick, dipped in compound chocolate, manufactured by Lotte Confectionery in South Korea since 1983.[/quote]


Pepero is delicious. It’s similar to Pocky, the Japanese chocolate covered cookie stick, but, don’t tell the Koreans that. It’s sold in 12 different flavors. Although, I have not tried all of the flavors yet, so far, White Cookie Chocolate is the best.

[unordered_list style=”green-dot”]

  • Regular Chocolate
  • Strawberry-flavored
  • Almond Chocolate
  • Nude (chocolate in the center)
  • Nude Lemon Cheese
  • White Cookie Chocolate
  • Hami Melon


*This list has been unaltered and comes straight from the Pepero website.

pepero day bounty

Why is Pepero Day November 11th? Is there some historical significance?

Nope! Pepero Day is November 11th because 11/11 looks like 4 sticks of Pepero and that’s as good a day as any to celebrate chocolate cookie sticks.

Is Pepero Day only for lovers?

Every November 11th young couples purchase delicious Pepero snacks for their special someone and they exchange their snacks as romantically as possible. If your sweetie lives too far away from you to visit on Pepero Day, you can also mail them Pepero. You don’t even need to ship them in separate packaging. Pepero boxes come with a place to add a stamp as well as a short message. That’s right! So much Pepero is mailed around Korea that they designate a place on the box for a postage stamp.

pepero mail

In case you were wondering what living in the future feels like, it feels like this: chocolate candy sticks with stamps for mailing to lovers.

What if I love my sweetie more than other people love their sweeties? Is there a way I can rub it in their faces?

Absolutely! Pepero Day is a great way to gauge your love for others in the form of chocolate cookie sticks. Nicole got me a giant Pepero stick with a heart-shaped handle, similar to the handle on a shepherd’s staff, or crook, as I recently learned on Wikipedia. Since my Pepero staff, or crook, was far too delicious to photograph, I found this picture online to approximate my appearance on Pepero Day.

Pepero Day Giant Pepero

One response to “Pepero Day Korean Valentine’s Day: A Guide”

  1. Christmas in Gwangju, South Korea | Austin GilmourAustin Gilmour

    […] on the classic Western Christmas though, in Korea Christmas is more of a couple holiday, like Pepero Day only bigger. People who are single celebrate Solomas, that is “solo” + […]

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