Raisin’ Branding

I’ve been at the small branding agency in Brooklyn for a few months. My first project was building a portal for students at a college in New York. The portal included sections for professors to post syllabi and other course material, a class directory, and a message board. It was a tough undertaking but I was able to complete it in a few days. The next project I had was building a site for an independent physician association for a major hospital in New York city. That project took me a few weeks.

Remote Control

The third project was building 3 sites simultaneously. At that point, I spoke with the founder and expanded the business from one junior developer to one project manager managing a team of remote developers.

I moved from a junior developer to a technical project manager and started working with a remote team. The team was based primarily overseas. My main focus was making sure the code was written up to our standards and fully customizable on the backend. I instituted a series of standards such as commented code, Foundation CSS, and standardizing plugins based on functionality such as trying to always use the same plugin for caching or for forms.

Let’s Get Analytical

This new role greatly expanded the business. Based on this new workflow, we were able to reduce website development costs by 30%, increase our bandwidth by 400%, and reduce our development timeline by 50%. I made it a goal of mine to revisit sites in the companies catalog and optimize those as well. I was able to reduce the page load time of older sites by an average of 20%.

Overall, I’m enjoying the work I do and the sense of ownership I feel over the projects as a whole. By working with more sites on shorter timelines, I’m also able to expose myself to more functionality and increase my WordPress knowledge at a faster rate.

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